Public relations (PR) has been revolutionized by the emergence of blogs, wikis and RSS feeds […]
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How to Successfully Launch a Corporate Blog: A Beginner’s Blueprint
The introduction of a corporate blog is an essential move in the direction of companies […]
Why Bloggers Are the New Journalists — And What PR Teams Must Know
Bloggers are being considered the emerging new journalists, with a formidable power in organizing the […]
Crisis Communications in the Digital Age: The Power of the Corporate Blog
The digital era of crisis communications requires speed, openness, and direct communication with the audience, […]
How to Pitch Bloggers the Right Way (Without Being Ignored)
To be effective in pitching bloggers, one needs research, personalization and value, and cold outreach […]
Measuring Blog Success: The Metrics Every Communications Team Should Track
Blog success measurement demands that communications teams be concerned with actionable measures that resonate with […]
Building Online Communities: Group Blogging, Shared Wikis & Digital Collaboration
Anonymity on group blogging, shared wikis, and the use of digital collaboration tools to build […]
Maximizing Brand Visibility with RSS Feeds: A Forgotten Power Tool
The RSS feed that is frequently neglected in the world of social media is a […]
The Future of PR: Transparency, Real-Time Updates & Digital Conversations
The future of PR is in the transparency, real-time updates, and online discussions and involves […]
Common Corporate Blogging Mistakes and How to Avoid Them
Low-ranking corporate blogging errors curtail authority-building, traffic and leads generation initiatives, which are common because […]