Pre-Conference Workshops

Full Day Workshop - $495

Pre-1: Introduction to Social Media for Business

Paul Gillin, Susan Getgood, Chuck Hester

Feel like a dummy when it comes to how to use social media in your business? Don’t know where to begin, or are afraid of getting started? Join three of the world’s leading experts from the Society for New Communications Research for a full-day immersion course on social media for business. You’ll get an in-depth introduction to blogging, podcasting, online video, social networking, Twitter and more!

Start out the day with Paul Gillin, author of Secrets of Social Media Marketing, who will provide an overview of various social media tools and technologies and best practices for how they can be used. Hear case studies, valuable tips, and the dos and don’ts for deploying social media in your organization. Susan Getgood will provide an introduction to blogging. And, learn about how to use social networking platforms with Chuck Hester.

Chuck Hester has more than 30 years of experience in PR, marketing, and branding. A LinkedIn power connector, Chuck has more than 10,000 direct connections, and is a sought-after expert on LinkedIn and social networks. He is the author of Linking In to Pay it Forward and the forthcoming Social Media for the Rest of Us and a member of the advisory board of the Society for New Communications Research.

Morning Workshops - $295

Pre-2: Building Integrated Social Media Campaigns: How to Leverage New Media in Existing Communication Plans

Kami Huyse, Geoff Livingston

Social media is often approached as a separate discipline from traditional public relations and marketing. Too many times, social media campaigns are heavy on tactics and too light on strategic framework. While effectively engaging in social media requires a shift in thinking, it shouldn’t be considered in isolation from the strategic communications or marketing plan. This half-day seminar is designed to give participants the knowledge and tools they need to start incorporating social media into their public relations and marketing plans today and create innovative programs that align with both the organizational and communications objectives.

• Learn how to incorporate social media into an overall strategic communications plan
• Examine strategic ways to get buy-in for the social media plan across the organization
• Gain the resources necessary to start engaging in social media immediately
• Achieve a clear understanding of how to measure success
• Look at real-world case studies with applicable strategies and techniques that can be adopted for your own online campaigns.

Kami Huyse is a recognized leader in the use of social media for public relations and award-winning blogger and author.

Geoff Livingston has worked as a communications strategist in the Washington, D.C. region for more than 15 years. He is a Fellow of the Society for New Communications Research, and his award-winning book, Now is Gone, has been cited by the Wall Street Journal as a valuable resource for social media.

Pre-3: From Monologue to Dialogue: Presentations, Collaboration and Sharing

Nancy Duarte

Business executives whose position frequently requires them to deliver presentations now have new ways to develop and distribute their content by publishing presentations to the web and DVDs, as well as by distributing it on mobile devices. No longer does the executive’s job end with preparation and delivery of a slide presentation, plus a few hard copy handouts. Today he or she and their communications team must think in terms of MySpace, Digg, Facebook, Twitter, StumbleUpon, Buzz, Kaboodle, LinkedIn, Technorati, and the legion of other social media outlets available on a steadily-growing list.

As a consequence, a presentation’s impact can be greatly enhanced and impact an audience far broader than ever before even imaginable. For dramatic evidence, consider the huge popularity and public awareness achieved by Al Gore's Oscar-winning Inconvenient Truth presentation and the skyrocketing popularity of the TED Conference presentations that are now available on ted.com.

Nancy Duarte is EO of Duarte Design since 1990, Nancy Duarte passionately pursues the presentation development and design niche. One of the largest design firms in Silicon Valley and listed as a top woman-owned business in the area, Duarte Design is one of the few agencies in the world focused solely on presentations, whether they are delivered in person, online or via mobile device. Nancy's twenty years of experience working with global companies and thought leaders has influenced the perception of some of the world's most valuable brands and many of humanity's common causes.

Ms. Duarte has given presentations at Web 2.0 Expo/San Francisco, Web 2.0 Conference, Churchill Club, HOW Design conference and event at a recent virtual event in Second Life.

Afternoon Workshops - $295

Pre-4: Becoming a Networked Organization

Shel Holtz

With the oldest of the Net Generation reaching their mid-30s, the population of employees who have grown up digital is increasing – they're even entering management. Yet most companies resist the idea of employees who are connected to their networks – which include both work and non-work connections – 24 hours a day, seven days a week. Instead of resisting, organizations should embrace their networked workforce, recognizing that this new dynamic can produce unprecedented business results. In this revealing session, Shel Holtz, ABC, will explore some of the most important dimensions of the networked organization, including the impact of a wired workforce on:

• Productivity
• Recruiting
• Collaboration

Most importantly, you'll learn how to adjust your internal communication efforts to support employee networking specifically to produce better business results.

Shel Holtz, ABC, is principal of Holtz Communication + Technology, and has more than 30 years of experience as a communications professional. He has authored numerous communications-focused books and co-hosts the podcast, "For Immediate Release." Shel is a Founding Fellow of the Society for New Communications Research and a Fellow of the International Association of Business Communicators (IABC).

Pre-5: Social Media Measurement Master Class

Katie Paine

This is an intensive hands-on workshop that will provide a comprehensive framework to develop metrics for your social media program. It will include:

• An overview of the principles of measurement:
  • Defining measurable objectives
  • Pinpointing the audience
  • Defining the benchmark
  • Defining KPIs
  • Measuring outputs, outtakes and outcomes
  • Correlation vs. causality
• Applying the basics of measurement to social media
  • The three essential goals
    • Education/Awareness
    • Reputation/relationships
    • Sales/Revenue/Cost savings
• The three essential tools you will need:
  • Web Analytics
    • WebTrends, GoogleAnalytics, Omniture
  • Surveys
    • SurveyMonkey, Zoomerang and beyond
  • Content Analysis
    • Monitoring vs. measurement
    • Content collection
    • Analysis methodology

Katie Paine is founder of KDPaine & Partners, publisher of KDPaine’s Measurement Blog and "The Measurement Standard." She is also author of the book, Measures of Success. She has been providing communications professionals with tools, data and information to help them make better business decisions for more than 20 years