| Newcomm Forum 2010 Social Media Event and Training

8:00am - 6:00pmConference Registration
9:00am - 5:00pmPRE-CONFERENCE 1-DAY WORKSHOP

Pre-1: Introduction to Social Media

for Business................................................Susan Getgood, Paul Gillin & Chuck Hester
9:00am - 12:30pmPRE-CONFERENCE 1/2 MORNING WORKSHOPS

Pre-2: Building Integrated Social Media Campaigns: How to Leverage

New Media in Existing Communication Plans................Kami Huyse & Geoff Livingston

Pre-3: From Monologue to Dialogue:

Presentations, Collaboration and Sharing..................................................Nancy Duarte
1:30pm - 5:00pmPRE-CONFERENCE 1/2 DAY AFTERNOON WORKSHOPS

Pre-4: Becoming a Networked Organization........................................................Shel Holtz

Pre-5: Social Media Measurement Master Class................................................Katie Paine

7:00am - 6:00pmConference Registration
7:30am - 8:30amBreakfast & Networking
8:30am - 9:45amKeynote Presentation: The One Percenters: Twitterers, Bloggers,

and Facebookers Who Influence Opinions About You.................................Jackie Huba
10:00am - 11:00amSESSION BLOCK 1

Session 101: Stop Blocking!.................................................................................Shel Holtz

Session 102: The Digital Handshake: Proven Strategies to Grow

Your Business Using Social Media...............................................Paul Chaney

Session 103: Intro to Social CRM

(Panel Discussion)..........................Jen McClure, Moderator and Vinay Iyer

Session 104: The Hyper-Social Organization.................Francois Gossieaux & Ed Moran
11:15am - 12:15pmSESSION BLOCK 2

Session 201: Building a Social Media Policy...........................................Eric Schwartzman

Session 202: Corporate Twitter: Innovate, Interact, Inform..............................Kellie Parker

Session 203: How Vertical Response Used Social Media as a

CRM Tool.................................................................................Jenna Jantsch

Session 204: Reputation Management in the

Age of Asymmetric Communications..................................Courtney Barnes
12:00pm - 3:30pmExhibit Hall Open
12:15pm - 1:45pmLunch
1:45pm - 2:45pmSESSION BLOCK 3

Session 301: Who Owns Social Media?

Everyone in the Company...................Sharon Goldmacher & Marlena Reed

Session 302: The New Media Style Guide...........................................................Brian Solis

Session 303: Social Media and the New Purchase Process:

New Frameworks for Marketing and Sales Planning......................Mark Carr

Session 304: The WOM Confessional:

Lessons Learned in Creating Brand Movements......................Geno Church
3:15pm - 4:15pmSESSION BLOCK 4

Session 401: Defining Social Media ROI............................................................Katie Paine

Session 402: How to Manage Your Social Media &

Online Authority for Business Benefits.................................Dharmesh Shah

Session 403: Lethal Generosity:

How to Do Big Business By Doing Good............Kami Huyse & Beth Kanter

Session 404: Invasion of the Podcast Producers: How to Build an

In-house Radio Show that Resonates........Russell Carlson & Amanda Filler
4:30pm - 5:30pmKeynote Presentation: From Competition to Interdependence................Tim Westergren
5:00pm - 7:00pmExhibit Hall Open
5:30pm - 7:00pmWelcome Reception in the Exhibit Hall

7:00am - 6:00pmConference Registration
7:30am - 8:30amBreakfast & Networking
8:30am - 9:45amKeynote Presentation: Creating a Global Social Media Strategy....................Scott Monty
10:00am - 11:00amSESSION BLOCK 5

Session 501: The Culture of Success

(Panel Discussion)...........................................................Todd Van Hoosear, Moderator

Session 502: The Living Enterprise.....................................................................Shel Israel

Session 503: Social VOC and CRM.................................................................Scott Wilder

Session 504: Building Channel: Understanding the New Media Landscape.....Maggie Fox
11:15am - 12:15pmSESSION BLOCK 6

Session 601: Using Twitter for Recruitment..........................Arie Ball & Anthony Scarpino

Session 602: B2B Social Media Marketing – Really!............................................Paul Gillin

Session 603: Managing Your Online Community Ecosystem............................Jen Burton

Session 604: B2B Video: Why a Corporate Video Channel Makes Sense..........Alex Plant
11:00am - 2:00pmExhibit Hall Open
12:15pm - 1:45pmLunch
1:45pm - 2:00pmExpo Prize Giveaway
2:00pm - 3:00pmSESSION BLOCK 7

Session 701: Social Media Governance....................................................Chris Boudreaux

Session 702: Social Media for Regulated Industries...................................Christian Olsen

Session 703: Social CRM Stories: Case Studies, Challenges &

Emerging Best Practices (Panel Discussion).....Susan Getgood, Moderator

Session 704: Smart Media: How to Deliver Powerful Content to Drive

Brand Awareness and Lead Generation.............Lisa Dennis & Bob Johnson
3:15pm - 4:15pmSESSION BLOCK 8

Session 801: Social Media as a Collaborative Technology

Inside & Outside the Firewall................................................Ethan Yarbrough

Session 802: Media Relations Rewired...............................Christine Benton & Mike Pilarz

Session 803: The Next Big Breakthrough in Social Media:

Connecting" the Social Web to Business Processes..................Blake Cahill

Session 804: Cutting Out the Media Middle Man:

Next Year’s Media Model Today.....................................Elisa Camahort Page
4:30pm - 5:30pmKeynote Presentation: Social Media, Web 2.0 & DoD:

The Clash of the Titans..................................................................Charles J. "Jack" Holt
5:30pm - 7:00pmNetworking Reception

7:00am - 5:00pmConference Registration
8:00am - 9:00amBreakfast & Networking
9:00am - 10:00amKeynote Presentation: A Glimpse of Proximate Reality.............................Neville Hobson
10:00am - 5:00pmExecutive Summit
10:15am - 11:15amSESSION BLOCK 9

Session 901: Assessing Digital Readiness.............................................Eric Schwartzman

Session 902: Disclosure – It’s Not Just For Bloggers: Impact of New FTC Guidelines

on Corporate Social Media Programs....................................Susan Getgood

Session 903: Leveraging Social CRM to Grow

Your Loyal Customer Base......................................................Jacob Morgan

Session 904: The Path to the New Journalism....................................................JD Lasica
11:30am - 12:30pmSESSION BLOCK 10

Session 1001: Big Oil Dips its Big Toe in Social Media.....................................Ray Scippa

Session 1002: How Social Media & Online Communities

Strengthen Employee Engagement.................................Francesca Karpel

Session 1003: Putting the Customer First............................................Francine Hardaway

Session 1004: The Impact of Multimedia on News Search..................................Jiyan Wei
1:30pm - 4:30pmPost-conference Strategy Sessions – What’s Next:

How to Map Your Social Media Strategy

Schedule at a Glance